Social media personality Khushi Mukherjee has sparked controversy after a viral video showed her causing chaos at a local firecracker shop ahead of Diwali.
Eyewitnesses claim that Khushi allegedly threw crackers on the road outside the store, creating panic among nearby shoppers and vendors.
In the clip, the shop owner can be heard warning her sternly, saying she would “leave only after getting beaten up” if she continued her behaviour. The video has now spread widely across social media, drawing sharp criticism.
Many users condemned the influencer for turning a sensitive festive activity into a publicity stunt. In a season where officials constantly remind citizens about fire safety and pollution, her actions have been labelled careless and tone-deaf.
The shopkeeper’s angry response mirrors the frustration many small business owners feel about social media creators disrupting their work for viral content.
Known for her bold online persona and short-form videos, Khushi Mukherjee has yet to comment on the incident. Meanwhile, several users have demanded police action for public nuisance and safety violations.
The episode has reignited debate about the growing recklessness among online influencers and the need for stricter measures to stop content-driven stunts that risk public safety for fleeting fame.
दिवाली पर खुशी मुखर्जी ने सड़क में हंगामा किया और पटाखे फेंके
◆ मुंबई के अंधेरी वेस्ट इलाके में उनके पुलिस और वेंडर से झगड़े का वीडियो सामने आया
◆ इस दौरान उनकी गाड़ी और कार टक्कर के कारण विवाद बढ़ा, फिलहाल कोई कानूनी कार्रवाई नहीं हुई#khushimukherjee | Khushi Mukherjee |… pic.twitter.com/4MeJcieHsh
— News24 (@news24tvchannel) October 23, 2025
