The Board of Control for Cricket in India (BCCI) has added ChatGPT as one of its new associate partners for India’s home cricket seasons.
Campa and SBI Life have also joined ChatGPT as associate partners under a two season deal running from India’s upcoming home series against the West Indies until March 2028.
The three partnerships are worth more than Rs 130 crore combined. The BCCI said the deal is 44 percent higher than the previous commercial cycle.
The partnership will begin with India’s home series against the West Indies, starting on September 27.
BCCI secretary Devajit Saikia welcomed the three new partners and said they represent different sectors, including beverages, insurance and AI technology.
The deal gives ChatGPT a new association with Indian cricket as the BCCI continues to expand its commercial partnerships.
The announcement comes days after the BCCI held a review meeting to discuss the future of Indian cricket.
Player workload and injuries were among the major concerns discussed during the meeting.
The board is now looking at a better planned Future Tour Programme, with more rest between series and better preparation time before overseas tours.
The BCCI also wants players to get enough time to acclimatise to conditions in SENA countries, with warm up matches being considered before important series.
India have a busy schedule ahead, with seven Tests, 14 ODIs and 16 T20Is before the next IPL, along with the Asian Games.
The board has assured the team management and captains that better scheduling will be planned to give players enough rest and reduce the workload.
