In a surprising twist amid the AI revolution, a Storyblok survey has unveiled that 85% of consumers are uninterested in utilizing artificial intelligence for their purchasing decisions. The findings challenge the assumed alignment between brands and consumers in the ever-evolving landscape of online shopping.
While marketers embrace AI, consumers remain unconvinced, with 60% stating that AI recommendations wouldn’t influence their buying choices. In a digital age dominated by mobile usage, the survey emphasizes the underestimated value of a brand’s website (43%) over mobile apps (34%) and social media (16%).
Strikingly, despite the consumer plea for enhanced website experiences, businesses seem to overlook this, with only 28% prioritizing website design improvements. This oversight has real consequences, as 60% of consumers regularly abandon purchases due to poor website experiences, costing businesses an estimated $72,000 annually.
Surprisingly, influencer endorsements are losing their sway, as 57% of consumers reveal that celebrity or influencer recommendations have no impact on their purchasing decisions. In contrast, the study highlights the enduring power of authentic content, with 90% of consumers valuing brand-produced content in shaping their perceptions and building trust.
As Storyblok’s CEO Dominik Angerer points out, brands should shift their focus from fleeting trends to delivering what consumers truly desire authentic content and user-friendly websites.
