Buying goods and services online has become a trend in India because it is easy and accessible. Indians spent 12.84 billion hours on shopping apps in 2023, as per the latest report. It reveals the growing madness and addiction of Indians towards online shopping. But what are the determinants of this behaviour?
The primary reason is the presence of sales and promotions on different channels. The Indians enjoy bargaining and saving money, and electronic retail offers them various alternatives to compare prices and find the best offers.
Another is the convenience of shopping from anywhere and anytime. Shopping online eliminates the time and energy involved in travelling to stores, parking, and queuing.
The third factor is the social media and celebrity impact on consumer decision-making. Platforms for online shopping employ several marketing techniques that are designed to fuel hype and buzz about their products and services.
More Indians have made it a lifestyle to shop online. It provides them with convenience, diversity, and cost-effectiveness.
