An AI firm called OpenAI has set up meetings with Los Angeles talent agencies, media executives, and Hollywood studios in an effort to collaborate and persuade filmmakers to use its new AI video generator in their productions.
This comes after Brad Lightcap, the COO, had first talks in Hollywood in February. Promoting AI integration in the entertainment sector is the goal of the gatherings.
Hollywood and international media have taken an interest in OpenAI’s unreleased service, Sora, due to its capacity to produce lifelike videos up to around one minute in duration, all based on text cues from users.
A number of well-known actors and directors have already been given access to the service. With a purposeful approach to iterative deployment, OpenAI works with industry partners to introduce AI advancements safely and in stages, giving stakeholders a preview of what lies ahead.
Actors and screenwriters went on strike last year to demand safeguards for AI use in the entertainment sector. Professionals in production and animation companies are already using the Runway text-to-video tool for previsualization and storyboarding. Sora remains in the preliminary study phase.
