Amazon Prime Video is facing heavy criticism after adding unskippable ads for 6 min per hour ad policy for users who had already subscribed under the no ad plans.
This decision triggered a wildfire among subscribers as they are saying that without their consent the platform breached their trust.
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The question which the viewers are asking again and again is, how can the platform introduce ads mid subscription when people actually paid for ads free streaming?
What makes the situation far more worse is the lack of transparency, there has been no official announcement addressing whether existing subscribers will get an ad free option unless they shell out an additional ₹699.
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For an OTT platform like Prime Video which once was known for its seamless ads free streaming, this shift feels like taking a step backwards.
This sudden change in terms and conditions raises another question and that is, if platforms can quietly change policies after users have already paid, where does it end?
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In a fast paced, competitive market like India these kinds of steps only push the audience further, adding frustration and anger. As of now Prime Video’s silence is making the situation even more worse. People are asking for answers, not ads in returns.
@PrimeVideoIN So we paid for your subscription and now inside subscription you want us to take another subscription?
What the F is this? pic.twitter.com/PNvADTFxEx— MSCTopper (@MSCTopper) June 17, 2025
I subscribed to prime for a year under the impression that Prime Video was ad-free. Introducing ads mid-plan without any opt-out feels unfair. I’d like to know if i can opt out or receive a partial refund, as this is not the service I paid for. @PrimeVideoIN @jagograhakjago
— Shubhajit Biswas (@vshubhajit) June 17, 2025
@PrimeVideoIN if you change your subscription plans when I have subscribed for a year!! How do you justify this legally?? Why am I seeing ads???
— Oswald D Smith (@LoveOswald) June 17, 2025
@amazonIN @PrimeVideoIN I have subscribed to the AD-free content service. Once the subscription expires, you are entitled to charge for ad-free and ad-supported options, not in middle of the subscription which was bought when it was no other option. That’s unfair -1 subscriber.
— Desi Chamcha (@desi_chamcha) June 17, 2025
Will the members subscribed to your platform also have to see advertisements in between the ongoing shows?@PrimeVideoIN ??@AmazonHelp #PrimeVideo #PrimeVideo#IranIsraelConflict #Israel #iranisraelwar #America #fishtanklive #TaśmyTuska#KARINA #Trump #tahran
— Kiran Nayi (@KiranNayi29) June 17, 2025
