OTT platforms are now incentivizing box office success like never before, offering premium prices to films that achieve milestone collections. It’s like a company giving bonuses to its top-performing employees.
Recently, a Tamil blockbuster received an additional payout after crossing the 100 crore mark at the box office. Similarly, a Pan-Indian blockbuster stands to earn a handsome bonus if it hits the 1000 crore mark. Another Tamil film has been set a target of 500 crore by OTT platforms to qualify for a premium price.
This new strategy is driving producers to push their films harder to achieve these milestones and capitalize on the lucrative offers from OTT players.
According to the latest reports, a highly anticipated Pan-India release from the South, scheduled to release later this year, could see its Hindi version payment revised upwards by the OTT platform if it crosses a specific box office milestone in Hindi.
Insider reports suggest that Kanguva, directed by Siva of Annaatthe fame and starring Suriya, Disha Patani, and Bobby Deol, is that film. Prime Video has already secured its OTT rights.
While this trend motivates filmmakers to produce better films that become huge box-office hits, there is a potential downside. Producers might exaggerate their film’s box office numbers to secure a premium deal with an OTT platform. This raises concerns about the accuracy of reported figures.
It is crucial for OTT platforms to thoroughly verify the box office revenue generated by films to ensure the integrity of these premium deals. With proper checks, this positive trend can encourage the production of high-quality films and foster a healthy competitive environment in the industry.
