A video linked to Holi celebrations has gone viral online and sparked debate among viewers. The clip reportedly features actresses associated with OTT apps like Ullu. Many people are discussing whether such content changes the way festivals are portrayed online.
In the video, the actresses are seen wearing revealing outfits while playing Holi and dancing for the camera. Some viewers felt the dance moves appeared vulgar and inappropriate for a festival that is traditionally celebrated as a joyful cultural event.
The three women in the video were also seen sharing a cigarette while dancing during the celebration. Their actions and gestures drew mixed reactions on social media. Several viewers described the performance as provocative and questioned its connection to the festival.
Many people expressed frustration, saying that such videos affect the public image of Holi. According to them, the festival has changed over time and social media content is influencing how celebrations are presented and perceived.
Some critics argued that the video turns Holi into sexualised content to attract attention online. They believe revealing clothes and suggestive gestures are used to gain more likes and views, which may indirectly promote shows on OTT platforms.
At the same time, discussions around Holi often include concerns about harassment during celebrations. In some places, women have reported being touched inappropriately by men under the excuse of applying colour during the festival.
A few viewers pointed out that the women in the viral video were not forcing or harassing anyone. They argued that the actions shown in the clip involved consenting participants and were performed mainly for social media content.
Viral videos often spread quickly across platforms and influence online conversations. Some observers believe that such clips may also affect how younger audiences present themselves and behave during festivals.
Many people feel that content related to festivals should be handled more responsibly. They say Holi is traditionally known as a celebration of colours, community and joy, and should not be associated with inappropriate behaviour.
होली का रंग, पर मर्यादा का संग
होली का मतलब सिर्फ रंग और खुशियाँ नहीं,
फूहड़ता और असभ्यता की कोई जगह नहीं।
रंग खेलो, लेकिन दूसरों की इज्जत का ध्यान रखो।
पटाखे जलाओ, लेकिन सुरक्षा को न भूलो।
खुशी बांटो, लेकिन हद से ज्यादा शोर न मचाओ।
होली है, पर मर्यादा भी जरूरी है! pic.twitter.com/SXjsqeawe5— ︎︎︎︎︎ (@Love_1xo) March 5, 2026
