Pushpa 2 is going to be the biggest release of 2024 as per the trends seen in the film market. Even before its release it has made over 1000 crore and it might open a pan-Indian vista for cinema from the South like never before.
Directed by Sukumar, Pushpa 2: The Rise has stars like Allu Arjun, Rashmika Mandanna, Sai Pallavi and Fahadh Fasil. With only a few weeks left for its release an extensive promotional plan has been chalked out for the film that majorly targets North India.
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While most film promotions stay limited to metropolitans of Delhi and Mumbai – Pushpa 2 will be promoted in Patna, Chennai, Mumbai, Kochi, Bengaluru and Hyderabad. This is believed to be the biggest promotional event plan of all times and nothing like this has ever happened before.
The makers have claimed that these events will not be ordinary but a huge gala. The old days of simple marketing gimmicks have gone and fans expect to be impressed in promotions to turn up at the theatres.
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With a project headed towards a record shattering box office release, it is only obvious that the promotions are spectacular as well.
