With Dhurandhar set to release on December 5, controversies continue to trouble the film. Ranveer Singh’s Kantara mimicry has created unexpected issues, and the impact is visible in the advance booking numbers.
Reports suggest that only around 42,000 tickets have been sold in national multiplex chains. This figure is low, especially since some chains opened bookings on Sunday. The strong buzz created by the teaser and trailer is not reflecting in actual ticket sales.
Although RS has apologized, public frustration remains. The film carries a heavy budget, which makes the situation even riskier at this stage.
The controversy appears to be the reason behind the lack of on ground promotions. Compared to other big releases, the makers and the lead cast are staying silent. Netizens believe they are avoiding interactions out of fear that something negative could happen.
The team is hoping that single screens will perform better. But the real question is how many people will reach the ticket counters. Audiences today prefer reviews over posters or hype, which makes the situation tougher.
A strong opening day is the only factor that can help the spy thriller recover. Higher occupancy during evening shows could push momentum, but the trend must continue through the week.
Dhurandhar benefits from having no major competition for three weeks. Still, its success depends on whether crowds return from the second day onward, driven by positive word of mouth.
The CBFC has issued an Adults Only certificate, which might attract certain viewers. However, the runtime of 3 hours 34 minutes plus a 4 minute post credits sequence raises questions about audience engagement.
Ranveer needs a major hit right now, and only time will tell whether Dhurandhar can meet expectations.
