The title track of Dharma’s upcoming rom-com Tu Meri Main Tera Main Tera Tu Meri arrived with high expectations. Fans hoped it would become one of the biggest songs of 2025, but reactions turned out to be mixed.
Some listeners felt the tune sounded outdated. Others enjoyed the vibe but felt it lacked the punch needed for a chartbuster.
A day after release, the music video crossed more than 45 million views on YouTube. This sudden spike surprised many online users. They pointed out that the like count, which stayed around 2 lakh, did not match the high view numbers.
This mismatch led to heated discussions on social media. Users debated whether the metrics reflected real engagement or if the sudden surge was simply due to heavy promotional campaigning.
A section of the internet believes that Kartik Aaryan’s PR team is pushing extremely hard to position him as Bollywood’s next big superstar. According to them, the promotions feel stronger than the natural audience response.
Some fans feel this aggressive push is backfiring. They argue that when campaigns become too loud, the audience begins to feel disconnected rather than excited.
They also worry that if a massive image is built before the work speaks for itself, it creates unrealistic expectations. This can affect how viewers judge the film when it finally releases.
A few users even say they can no longer tell what is organic and what is marketing. They feel the constant noise creates more confusion than hype.
At the same time, others believe that if Kartik delivers a strong performance in a future film, genuine public love will eventually rise above all PR chatter. They hope the focus returns to content rather than perception battles.
