This may be an indication of decreasing standards in Concept designing of movie publicity materials. Telugu movie posters are often known for their routine concepts and plagarism of other movie concepts. Here is one example of such. The logo design of Suriya’s latest movie Brothers is an exact copy of NTR’s Adhurs. You can clearly see both the title designs in the pic.

Surya, Kajal acting in lead roles in Brothers movie. This movie is scheduled to release on October 12th.