First looks, teasers, making videos and trailers; all these promotional activities became very common nowadays. To grab maximum eye balls, the makers of films have to think something out of the box. ‘Pataas’ creative team also seems to be going on the line of same thought process. Kalyan Ram’s movie is using APRTC and TSRTC.
The creative team of the movie had worked out a strategy to reach out to maximum movie lovers within short period. Advertisment on RTC bus tickets were printed to reach out for 15 crore people across the two Telugu states. And this one idea is very effective and at the same time economical even.
This feat had been possible for NTR Arts banner in collaboration with Maiden Drop Entertainment and Services. This innovative idea is the first of its kind for any Indian movie till date and the way this strategy successfully could be implemented has become obvious. Hope ‘Pataas’ would benefit big way by this kind of innovative promotions.
