Nani‘s Shyam Singha Roy has ended its theatrical run. The film is now set to arrive on OTT as it will be premiering on Netflix on 21 January.
While Balakrishna’s Akhanda, which is also on course for OTT debut tomorrow is riding high on anticipation, Shyam Singha Roy is lagging behind. As a last gasp effort, Netflix and Nani have bought in Chiranjeevi for Shyam Singha Roy’s OTT promotional campaign.
Nani posed with Chiranjeevi and caption the snap “Guess who lovedddd Shyam”. The idea is to hype up the film’s arrival on OTT with help from Chiranjeevi.
Disney+ Hotstar has been aggressively promoting Akhanda’s premieres. They have been unveiling video bytes which publicize Akhanda’s OTT debut. The OTT audiences are also eager to watch Balakrishna & Boyapati mark mass with Thaman’s exhilarating BGM.
Chiranjeevi has now come to the rescue of Shyam Singha Roy and ultimately Netflix, which remained silent about the film’s OTT premieres all the while.
