Nani’s highly anticipated HIT 3 and Suriya’s Retro are set to hit theaters in just a few hours. However, both will not be released in major Hindi multiplex chains like PVR, INOX, and Cinepolis.
This is due to a 4-week theatrical window agreement with OTT platforms. The agreement is preventing the film from securing a widespread pan-India release in Hindi.
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Nani is well-known for making films that perform well on OTT platforms. However, his theatrical releases have yet to achieve a true pan-India blockbuster, especially in Hindi.
There were high hopes for HIT 3, expecting the third installment of the HIT franchise to make a bigger impact in the Hindi markets.
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Unfortunately, the 4-week exclusivity with Netflix has hindered its ability to be shown in national multiplexes. This limits its potential to reach a larger audience.
Both HIT 3 and Retro will miss out on national multiplex chains in Hindi. This significantly reduces their reach in the critical Hindi market.
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While Suriya’s disaster Kanguva got a wide pan-India release, Retro will face limitations despite good promotional efforts. Nani’s promotion for HIT 3 has been strong.
However, without a proper release in national chains, the film’s box-office potential in Hindi is restricted.
In the Hindi market, HIT 3 is expected to earn around 12-15 lakhs from single-screen theaters. Meanwhile, Retro is expected to gross approximately 10 lakhs from its Hindi version.
Both films are set to release tomorrow, May 1. Their potential in Hindi belts may be limited due to the OTT window deal.
