The pre-release event for Kalki 2898 AD in Mumbai was eagerly anticipated as a star-studded affair, marking a major milestone with the entire cast coming together for the first time to promote the film.
The event aimed to raise awareness among Hindi-speaking audiences about the film.
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The presence of legendary figures like Amitabh Bachchan, Kamal Haasan, producer C Aswini Dutt, Prabhas, and Deepika Padukone sharing the same stage made the event extremely memorable.
However, it felt more like an indoor press meet than a grand pre-release event, which was surprising. The absence of director Nag Ashwin raised questions about whether he was still tied up with post-production or if there was another reason.
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Unfortunately, the event was marred by poor management. The cameras weren’t properly set up, forcing those watching the live stream on social media to zoom in to see the stars clearly.
The event management seemed outdated and ill-prepared, creating frustration among journalists who attended. Despite the opportunity to see legendary stars, the poor organization ruined the experience for many.
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In contrast, pre-release events in the South are managed with much more professionalism. Whether it’s the arrangements or the technical aspects, event managers in Telugu states handle even large crowds with efficiency, showcasing a level of competence that was sorely lacking at this event in Mumbai.
