The brand Sekhar Kammula has the biggest demand in US. It may be even on par with Tollywood’s most successful director, Rajamouli’s brand. His latest directorial, Life is beautiful is all set to release with highest number of prints in USA. The movie will hit the screens in India on 14 September and USA release will happen with premieres on 13 September. The earlier highest number of prints release was Julayi with 48 prints. The same distributor (FICUS) is going to release Life is Beautiful with 50 prints. 35 of these prints will be in digital format and 15 prints will be of physical type.

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Life is Beautiful is going to be the first film that is going to be exhibited for a week in most of the centers. For small centers like Albany and Nashville, where usually Telugu films will be screened only in the weekends.