Nani’s latest film HIT 3 has become a clear commercial success across the board. But what really made the film a talking point? What led to this strong box office performance? It’s not just the content — the real force behind it all is one name: Nani.
Let’s take a closer look at how Nani strategically turned HIT 3 into a hot topic — from almost no buzz to achieving the biggest opening day of his career, both in India and overseas, especially in North America.
Also Read – Atlee Sidelining Allu Arjun for Hrithik Roshan?
At first, HIT 3 had little going for it. The music was weak, and the songs didn’t contribute much. While the teaser caught some attention, the overall buzz around the film remained low, and excitement was clearly lacking. But this is where Nani made his move.
Smartly using the film from his production banner ‘Court’— a movie that carried 100% goodwill — Nani boldly told audiences: “If ‘Court’ disappoints you, don’t watch HIT 3.” That statement caught attention.
Also Read – Heroine’s Mom’s Shocking Profit-Sharing Demand
When Court released, not only did it receive critical acclaim, it also performed surprisingly well at the box office.
Riding on that success, Nani’s credibility and goodwill soared, creating a perfect spillover effect for HIT 3, which desperately needed momentum.
Also Read – Analysis: Aamir or NTR; Who Can Play Phalke Better?
From that moment on, there was no looking back. Nani launched a promotional blitz — a masterclass in film marketing. He was everywhere: on social media, YouTube, digital platforms, web media, print, and more.
He gave interviews to everyone, big and small, without ego, purely driven by the goal of reaching as many people as possible.
Many of his peers in the industry still believe that promoting films somehow lowers their star image. But Nani proved otherwise. He showed that putting your film first is what truly matters.
He didn’t treat promotional interviews as a formality. As the producer, he invested his own money and built immersive promotional sets that matched the film’s violent theme.
Also, think about it—when a hero like Nani himself asks you not to bring kids to his movie, it immediately grabs attention. And it worked wonders for the film. It’s called reverse psychology marketing, and it works when used well—and in this case, it absolutely did.
Everything was done with intent, energy, and attention to detail. The pre-release event was another smart move — he brought in director S.S. Rajamouli, who rushed straight from his shoot in Shankarpalli to attend after a long day of shooting, just for the sake of Nani. Rajamouli made his appearance at a time when everyone is curious to hear what he will say about his film with Mahesh Babu.
Nani even referenced Pawan Kalyan’s popular slogan during the event to connect with a broader audience. He left no stone unturned.
The result? HIT 3 scored the biggest opening of Nani’s career.
This entire promotional campaign reminded many of only one name when it comes to genius marketing — Rajamouli.
Had it been any other hero, they might’ve sat back, relaxed at home or in a farmhouse, enjoying drinks with friends while soaking in the praise.
But Nani? He flew to Dallas right after release — not for a vacation, but to attend as many shows as possible, further boosting the film’s collections in the U.S.
That’s how deeply he owns his films. That’s the level of commitment he shows.
There’s so much that other actors in his league — and aspiring stars — can learn from Nani. You don’t have to replicate every move he made, but the essence is clear: no matter how big or small the film is, own it. Push it. Believe in it. Because at the end of the day, it’s your film that benefits.
Nani’s approach with HIT 3 is a textbook example of passion, strategy, and ownership — and he deserves all the praise it’s getting.
