There has been much speculation about the possible postponement of Allu Arjun’s highly anticipated film, Pushpa Part 2: The Rule.
Reliable sources suggest that director Sukumar recently informed his team that meeting the August 15 release date is impossible.
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The reasons for this delay include the need for reshoots, scheduling conflicts with Fahadh Faasil, slow progress in filming, dissatisfaction with the VFX quality, and a last-minute change of editor, further complicating the timeline.
According to recent reports, Pushpa 2 is now eyeing a December release. While the final decision is still pending, this postponement is a big setback for Pushpa 2.
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The delay to December raises concerns about maintaining the current momentum. Usually, for any movie, its best songs are released first. With two songs already released, there’s a risk they might lose their freshness by the time the movie finally hits theaters. Then it will all depend on the trailer to bring the momentum back.
Additionally, once promotional activities begin, any subsequent delays can diminish the film’s buzz.
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Pushpa 2 was expected to be one of the first major pan-India releases of the year, creating a strong craving among audiences. However, by December, some big pan-India films might be released, which might dilute the excitement and reduce the eager audience’s anticipation to watch it on the big screen.
The delay also affects agreements with multiplex chains and theaters in both the Hindi market and IMAX screens that were booked for the August 15 release.
Any change in the release date could disrupt these arrangements, impacting the film’s distribution both in India and the US.