Not so long ago Emraan Hashmi branded as serial kisser of Bollywood was rocking in movies cashing in on that image. He used to have his audience and his movies used to cater to them and everything was happy.
[m9ad]
Then one day the actor decided to move ahead and go beyond that image of his cater to different audience and do different films. The end result of this was the actor lost his grip at box office. Such was the impact that when he tried to return to his serial kisser brand of films, they too failed.
It looks like Emraan Hashmi is now hoping that his serious film only does the trick and bails him out. This Friday he is coming with one such film directed by Mohit Suri. The trade and fans are keeping a close eye on the opening of this film. A grand opening should be enough for the actor to strongly pursue this route.
