Yesterday, a Bollywood media article caused quite a stir when a well-known trade analyst predicted that stars like Prabhas, Allu Arjun, NTR, Ram Charan, Kamal Haasan, and Suriya would revitalize the box office this year.

The article highlighted a shortage of big-ticket movies in Hindi cinema and suggested that the South Indian film industry would fill this gap in the coming months and rescue Bollywood.

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It listed upcoming releases like Prabhas’ Kalki 2898 AD, Allu Arjun’s Pushpa 2, NTR’s Devara, Ram Charan’s Game Changer, Kamal Haasan’s Indian 2, and Suriya’s Kanguva as potential game-changers.

However, some eagle-eyed observers pointed out that the trade analyst may have been influenced by the PR team of a South Indian star.

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Allegedly, this star’s PR orchestrated the article to elevate their client’s status by associating him with bigger names in the North Indian market.

Among the mentioned actors, one stands out as less recognized in the North. His PR team strategically included him to boost his image, even though he may not have the same level of stardom in the Hindi belts as the other five.

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While there’s nothing wrong with PR strategies, this attempt seems to have backfired, as it’s fairly obvious who the actor is. Effective PR should be subtle enough that people never recognize it’s PR.