Director SS Rajamouli shared a hilarious yet touching reason why his entire family works together on his film sets. Explaining his grueling daily routine, which often starts at 5:30 AM and runs past 10:00 PM with shooting, editing, and post-production, he admitted that such intense hours left him with virtually no home or family life.
Realizing that his demanding work ethic wasn’t going to change, Rajamouli playfully confessed that he “conspired and tricked” his family members into joining the film industry so he could actually spend time with them. He jokingly added that while he has successfully brought most of his relatives into his cinematic unit, he is still working on convincing his daughter and daughter-in-law, whom he hopes to bring on board very soon.
“Not to brag, but I work very hard.
ADVERTISEMENTVery soon, my daughter and daughter-in-law will also be working in my films.”
– @ssrajamouli #Varanasi pic.twitter.com/qUrJIzoQHP
— M9 USA (@M9USA_) July 20, 2026
