When Jailer was released, right from its first shows, those who are good at judging movies predicted its success as a hit film. However, what is surprising is the manner in which Jailer stormed the box office.
Let’s take a look at three key factors that contributed to the film’s massive success:
1. No Competition
In Tamil Nadu and the Telugu states, Jailer enjoyed the advantage of a solo release. Even though Megastar Chiranjeevi’s Bhola Shankar was expected to give competition in Telugu, from the very first shows, it was destined to be a complete disaster for the star. In fact, prior to its release, most people anticipated that Chiranjeevi would have the upper hand due to Rajini’s recent poor form and his fading presence in the Telugu market.
2. Routine story, but why did it work?
Jailer follows a routine storyline, but what made it click for many? We agree Jailer is a ‘routine’ story, but not a ‘rotta’ story that might rely solely on a holiday advantage. Despite the ordinary plot, the film’s presentation, casting, and technical aspects align with current standards. This level of quality, even within a common storyline, creates a significant difference for star heroes, and Jailer serves as an exemplar of this aspect.
3. Rajinikanth’s Influence
Rajinikanth’s recent box office performance and film quality haven’t been exceptional, so expectations weren’t particularly high. However, he hasn’t lost his likability factor; he remains a star with virtually no negativity attached to him. Director Nelson also presented him with respect to his age, and audiences immediately embraced this portrayal.
In summary, despite having a routine plot, Jailer has enough elements to warrant a theatrical viewing within the present standards of mass appeal. With Rajini on board, he handled the remaining aspects, resulting in a massive blockbuster.
