1 is highest ever paid Telugu audioAs the big day is getting closer slowly Mahesh ‘1’ pre-release records have been seeing light. It was known to every one that Bangalore based company ‘Lahari’ bagged the audio deal of 1 Nenokkadine. But what’s new today is, partner of Lahari Audio, Tulsiram Naidu (Lahari Velu) said ‘1’ is the highest ever paid audio deal in Tollywood history so far, when quizzed about the numbers he said he can not disclose the sum but it’s huge.

What’s more interesting here is, this audio deal has taken on Ram Charan’s records. It was said that Magadheera and Racha are the two recent films that were paid high amount for audio their rights but now ‘1’ takes the top seat.

Lahari is a very reputed brand in Audio industry and they have bought Rajinikanth’s Tamil film Thalapathi for Rs 74 lakh in 1991 which was a huge sum those days. But now it seems Mahesh and DSP combo set new standards for the pioneers. ‘1’ audio will be launched on a grand scale on 19th December at Shilpakala Vedika.