Despite being a Tamil actor, Suriya has consistently enjoyed strong support from Telugu movie lovers. Suriya’s films have always found a warm reception in the Telugu market. Naturally, expectations are high for his upcoming entertainer Vishwanath & Sons as it is directed by Telugu director Venky Atluri. Suriya also claimed that this happens to be his straight Telugu film.
But on a shocking Note Venky Atluri revealed that the project was primarily conceived and made as a Tamil film it was not shot simultaneously in Telugu and Tamil. He also revealed that the film will be dubbed in Telugu. However now it explains why much of the promotional campaign has been focused on Tamil Nadu. Although the makers have announced a simultaneous Telugu release, the Telugu version hasn’t received the same level of promotional attention.
So far, almost every major promotional activity has revolved around the Tamil market. From promotional events and interviews to social media campaigns, the Telugu version appears to be getting far less attention which is disappointing Fans in the Telugu states.
The promotional strategy of Vishwanath & Sons is raising doubts among film circle. Is Vishwanath & Sons Team taken Telugu audiences being taken for granted. Are the makers underestimating the Telugu market, or are they simply relying on Suriya’s craze to pull audiences to theatres without a dedicated Telugu campaign.
on the other side, the film is not a sports film or a mass action entertainer its completely an emotional family drama. The film’s story is built around the relationship between a 42-year-old man and a 22-year-old young woman. Films driven by emotions and relationships usually need stronger pre-release promotions and audience awareness to generate curiosity, especially in a non-native market. That’s where the current strategy raises concerns.
