Bollywood Film Industry

As ticket sales for Bade Miyan Chote Miyan and Maidaan take a complete nosedive, the producers find themselves echoing the sentiment that desperate times indeed call for desperate measures.

Their recent announcement of a Sunday ‘Buy-One-Get-One’ offer seems to be their last-ditch effort to save the day, reminiscent of similar tactics employed by other films like “Crew,” and “Teri Baaton Mein Aisa Uljhaa Jiya” when faced with disappointing initial collections.

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While it’s understandable for smaller movies to try such tactics, it’s more questionable for big-budget films with stars like Akshay Kumar and Ajay Devgn. The makers are degrading their film, their heroes, and their stardom with such offers in the first weekend itself.

Giving away free tickets might seem like a quick fix, but it can make the movie look desperate and damage the industry’s reputation.

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And let’s be honest, no amount of discounts can make a bad movie good. Audiences are pretty savvy these days and can tell when they’re being sold something not worth of audience’s time and effort.

Sure, ‘Buy-One-Get-One’ deals can boost ticket sales, but only if they’re done right. They need to be fair and not feel like a rip-off.

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In the end, promotions like these are just tools to attract audiences. But if the movie itself falls short, no amount of marketing can save it. And that only adds to the producer’s burden, potentially pushing them further into trouble.