Media house Eenadu has warned that strict action will be taken under the Copyright Act against anyone using its clippings without permission. The statement clearly mentions that sharing or reproducing content without approval will invite legal consequences.
In today’s AI-driven age, where usage guidelines for independent media remain unclear, Eenadu has taken a firm step to protect its credibility. The management wants to ensure that its content is not misused or altered by unauthorised users.
Many social media users often share Eenadu clippings to support their opinions or highlight issues. The organisation has now decided to act against such practices. Anyone posting or using these clippings will face a criminal case for copyright violation.
Globally, leading media houses like The New York Times, CNN, BBC, Reuters, and The Guardian have already restricted the use of their content for AI model training without permission or payment. Eenadu’s stance aligns with this growing international trend.
Media outlets producing credible, verified information are now taking a strong position against the free use of their material. This move reinforces their right to protect original journalism and maintain ownership of their published content.
