Hyderabad based company Brandex will be handling the publicity of Andhra Pradesh government going forward. The company was handling the publicity for irrigation and tourism departments till now and recently got good applause for the face-lift they gave to the government’s monthly magazine recently.
Impressed with their work, Andhra Pradesh Chief Minister Chandrababu Naidu is planning to hand over all the departments’ work to them. The government’s communication advisor, Prakala Prabhakar is the brain behind this revamp work.
Every department of the government will spend 2 per cent of its total allocated funds towards Information Education and Campaign (IEC). Chandrababu Naidu feels that the government is not being able to show case its good work in a proper channel and is concentrating in that direction now.
