The Beti Bachao, Beti Padhao (BBBP) scheme was launched to empower girls and address gender inequality.
But a government audit shows that 79% of its funds were spent on advertising — not actual help.
That means crores went into posters, TV ads, and slogans. Not into schools, safety, or healthcare.
Raising awareness is important. But awareness without action is just noise.
Girls across India still face child marriage, lack of education, and unsafe environments. These issues can’t be solved with a hashtag.
Real empowerment needs real support — better schools, safe transport, menstrual hygiene, and strong laws.
Instead, most of the budget was used to tell people “we care,” without showing it.
This isn’t empowerment. It’s branding.
If a scheme meant for girls ends up promoting politicians more than helping children, something is wrong.
India needs action on the ground, not just images on hoardings.
Public money must bring change — not just visibility.
If we want to truly save and educate our daughters, the work must speak louder than the ads.
79 percent of Beti Bachao funds went into ads just to tell people they care.
This is not empowerment. This is marketing. pic.twitter.com/edprXyMeBj
— Sann (@san_x_m) July 4, 2025
