After delivering a blockbuster last year with Jailer, Superstar Rajinikanth is back at it with Vettaiyan which is releasing tomorrow, 10 October.
Ahead of the film’s release, if we look at the advance bookings, they have been pathetic to say the least.
The film reportedly has under Rs 1 crore bookings in the Hyderabad city belt which is a negligible number for a superstar like Rajini.
A similar, if not even poorer trend is being observed all across the Telugu states, say reports. It is confirmed that the film will open on a very poor note at the box office.
While the lack of effort to bring the film closer to the Telugu audience with a relevant title is on one side, the Telugu marketing has been non-existent to say the least.
A poorly executed trailer, lack of follow-up material and the overall lack of effort to appease the Telugu audience have resulted in the film going absolutely nowhere at the Tollywood box office.
Vettaiyan could be a case study of how not to market a superstar film in Telugu, as such has been the lethargic campaign associated with the film. The team didn’t even have the courtesy of giving a relevant Telugu title to the film.
