Traditionally, the film industry thrived on creating content with both artistic and commercial goals. However, the surge in OTT streaming platforms has altered this balance, shifting the focus from quality to quick profits.
The new formula became: cast some popular actor, make the film for around Rs 50 crore, sell the OTT rights for a similar amount, and keep any extra from theatrical revenue as profit.
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Projects were approved if they covered their costs through non-theatrical sales, and many were turned down if they didn’t.
In the past, films were made with a sense of artistic legacy. Today, they are often treated like fast food: produced quickly, monetized through digital rights, and then forgotten. This has led to a noticeable drop in film quality.
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When people receive something for free, they might not appreciate it as much as if they had paid for it.
Producers often opted for mediocre films because even with a familiar face, a film could earn a minimum of Rs 10 crore share from theaters, ensuring profitability.
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OTT platforms have now become stricter and have cut the prices they were willing to pay for films. Films that used to bring in Rs 50 crore are now fetching only Rs 30 crore, making producers more cautious.
This is how risk impacts responsibility and how this concept applies to the film industry.
This shift is pushing producers to reconsider their approach. With financial risks back in play, there’s a renewed focus on developing better scripts and managing budgets.
This could be a chance for the industry to refocus on creativity and quality, leading to a resurgence of well-crafted films.
In essence, the decline in easy profits might be what the industry needed to get a wake-up call. As financial risks increase, producers are likely to invest more in making films that are not just profitable but also truly worthwhile.
