Namit Malhotra’s Ramayana didn’t just excite audiences, the ripple effect of its teaser release was felt all the way to the stock market.
When the glimpse of the film dropped, Malhotra’s company, Prime Focus, saw a rise in market capital from ₹4,638 crore on July 1 to a peak of ₹5,641 crore.
This meant the makers of Ramayana saw a surge of ₹1,000 crore in their holdings in just two days.
However, now that the initial hype has started to settle, the company has lost ₹700 crore in market value.
Before the teaser dropped, the share price was ₹114. At the peak of the teaser buzz, it jumped to ₹176. But as controversy and debate began surfacing, the price has now dropped to ₹158.50 per share.
The market cap surged from ₹46.35 billion to ₹56 billion, but has now fallen to ₹49.43 billion.
Many suspect that this decline is linked to the resurfacing of old statements by Ranbir Kapoor and Sai Pallavi during the ongoing boycott trend, which triggered backlash.
Social media users pointed out that Ranbir used to consume meat and alcohol, while Sai Pallavi had criticized The Kashmir Files and openly questioned the bigotry and hypocrisy of certain so-called “bhakts.”
Some experts say that share prices aren’t entirely driven by a movie’s performance, but the film’s perception does contribute to it to some extent.
The film business and the stock market are alike. Both are high-risk and prone to sudden changes.
Now, all eyes are on Ramayana and how the release will further affect the shares of Prime Focus.
After the ₹1000 Cr surge news, #BoycottRamayana hits hard!
Producer #NamitMalhotra’s company #PrimeFocus has lost ₹700 Cr in market value.
June 25 (pre-glimpse): ₹114/share
July 3 (glimpse hype): ₹176/share
Now: ₹158.50/shareMarket cap surged from ₹46.35B to… pic.twitter.com/MhlEWumucm
— Ravi Gupta (@FilmiHindustani) July 9, 2025
