After a series of flop films, Salman Khan’s upcoming film Sikandar has to be the saviour that helps him get out of this career slump.
However, for it to generate the hype it needs to reach that level, a strong marketing campaign is essential. Only then will it attract a substantial audience to theatres.
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Addressing this, a fan took to X (formerly Twitter) to express his thoughts on the marketing strategy for Sikandar.
His lengthy tweet conveyed frustration and disappointment over the PR efforts for the film.
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The fan stated that while Salman Khan’s films naturally generate buzz, the marketing team has taken a lazy approach instead of capitalizing on this excitement.
With less than three weeks until release, they have dropped a second teaser instead of a strong, impactful trailer.
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So far, there are no eye-catching posters or innovative marketing strategies to build anticipation for the film.
It is a given that Salman’s stardom will attract some viewers, but the marketing team cannot rely solely on that, he said.
Many other fans share the same frustration over the lack of marketing for Sikandar.
The lack of adequate promotion has sparked frustration as well as disinterest among fans. Whatever little buzz the film managed to create with the teasers could also be lost.
If this delay continues, it won’t just cost the film a significant audience, it could also impact Salman’s career.
