Big theatre chains are ready to capitalise on the film re-release trend that has taken over Bollywood at every moment possible. They are also using big events to make them seem symbolic and to attract a certain demographic.
But all of this has also started a debate on social media about this rampant money making streak of the entertainment industry and the value of art. It all started when PVR decided to run women centric films to mark International Women’s Day from 7 March to 13 March.
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The films at showcase are Vikas Bahl’s Queen, Imtiaz Ali’s Highway and Madhur Bhandarkar’s Fashion. Arguments have erupted whether it is ethical to make money out of the re-release rather than actually contributing to women’s upliftment.
Many asked why they are not showcasing films by women directors who understand the nuances of women’s struggle better than male directors. While some said that this is only done when Women’s Day is around the corner, what about other days.
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Clearly fans are tired of re-release after re-release and want the quality of cinema being released today to improve rather than just witnessing older films. While some also appreciated this move as progressive and remarkable.
