If there was ever a sign that Daaku Maharaaj’s marketing had gone haywire, it was Urvashi Rautela pinned a message comparing the film’s earnings to Virat Kohli’s century.”Kohli made 100, but Daaku Maharaj made 105 Crore.”
The internet had a field day. While Kohli’s achievement was celebrated for pure skill, Daaku Maharaaj’s ₹105 crore flex felt like forced validation.
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If the movie was really a hit, would they really need to push this hard?
The film wrapped up its theatrical run with a worldwide gross of ₹125.99 crore, including ₹107.89 crore from India and ₹18.1 crore overseas.
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With a ₹100 crore budget, it needed strong digital and satellite rights (₹25 crore) to break even.
Some sources claim a slightly higher total of ₹130 crore, but overall it’s modest rather than massive.
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From Dabidi Dabidi’s raunchy choreography to Urvashi’s OTT poster absence, the film made more noise off-screen than on.
While some people enjoyed the action packed movie, the constant self promotion overshadowed the content.
Daaku Maharaaj made money, but was it’s success because of audience love or marketing?
The numbers are decent, but social media drama kept it in the spotlight longer than the movie itself.
This movie will be remembered not for its story, but for Urvashi’s posted message, its viral moments and the marketing hype.
The numbers are there, but so is the desperation. Maybe that’s Daaku Maharaaj’s real legacy.
