The trailer for Siddharth Malhotra’s The Vvan arrived on September 16, 2026. It has received a positive response, with a majority calling it better than the teaser. People also believe that the concept and visuals are expected to leave a positive impression, marking a comeback for Siddharth after a long time.
Trade experts pointed out that the concept shown in the trailer is something that easily attracts audiences today. They even addressed the success of films like Stree 2 and Karthikeya 2 in the past, stating that stories that have their roots in India always work at the box office.
However, netizens pointed out that the makers should now change their marketing strategy. Most of them noted that audiences have almost forgotten Siddharth Malhotra, as he has not delivered a hit for the last few years.
People reacted on social media by saying that the content in the trailer is targeting premium multiplex audiences, which might create trouble for the film. They advised the producers to focus on Tier 2 cities and bring something that will bring the movie into the spotlight, specifically in front of the single-screen audiences.
As of now, the biggest red flag that is being mentioned by social media users is the arrival of the trailer only nine days before the movie is released in theatres. Netizens wrote that this was a wrong marketing strategy and now the makers have to entirely depend on songs and the hype generated by the trailer to ensure its success.
Considering the ongoing situation, the majority have claimed that the film might take an opening of somewhere between Rs. 5-6 crores. But trade experts stated that the tables might turn if the content in the trailer attracts the audience by then.
Vvan marks the entry of TVF into a completely new genre in collaboration with Balaji Motion Pictures. Let’s wait and see if it will mark a big comeback for Siddharth Malhotra.
