According to a popular theory in the fields of entertainment and games, too much hype actually kills the experience and we find ourselves enjoying less than expected. That’s how Vikram reasons on the mixed reviews and critical analyses after the film hit screens with skyrocketed pre-release hype on ‘I’.
Vikram seems to be really a happy man now. Why not? In spite of severe criticism from analysts, common audience have approved the movie and collections in the B and C centres are indeed up to the expected mark. He was in Hyderabad for a promotional press conference where he reasoned that the disappointment was due to hype on the movie.
But who was responsible for the hype? It is the makers of the movie who had planned strategies to bring in huge hype for the pre-release business. Of course, as an actor Vikram didn’t disappoint though despite the fact that his character was also given big hype. The reality remains that ‘I’ could carry itself decently in spite of the post release criticism.
