Adani Group has partnered with global digital payments company Visa to introduce co-branded credit cards targeting their vast consumer base of approximately 400 million (40 crore) customers across retail, airports, and online travel bookings.
With access to Adani’s seven airports and online travel services, Visa aims to offer exclusive benefits and expand its presence in India’s lucrative market. The co-branded cards will provide rewards, discounts, and other brand benefits, attracting customers to make purchase transactions.
Currently, India already has several travel co-branded cards, but this collaboration offers a significant opportunity for both companies to attract new customers and expand their services.
Visa’s partnership with Adani Group is part of its broader strategy to cater to travelers and expand in the digital payments sector.
