Prime Minister Narendra Modi set a new social media milestone after his late-night Instagram Reel addressing the NEET examination paper leak controversy crossed 303 million views within 24 hours.
The viral video surpassed the previous global 24-hour record of 300 million views held by content creator IShowSpeed for content featuring BTS during the FIFA World Cup. Beyond the massive viewership, the Prime Minister’s Instagram account gained nearly one million new followers in a single day, taking his overall follower count to 102 million and reinforcing his position as the most followed global leader on the platform.
The viral video featured a front-camera, selfie-style format explicitly tailored to engage Gen Z and younger demographics amidst widespread student protests over competitive exam paper leaks.
Commencing his address with “Friends,” the Prime Minister outlined the Union Cabinet’s approval of stringent legal measures, including fast-track courts, up to 10 years in prison, and fines reaching ₹10 crore for individuals involved in paper leaks and exam malpractices.
The informal delivery triggered a wave of reaction reels and widespread social media engagement across multiple platforms.
Following the digital response, Prime Minister Narendra Modi posted a follow-up video thanking students for their feedback and constructive suggestions regarding examination governance. He also advised his Cabinet ministers to maintain an active digital presence and connect directly with young citizens on social media platforms.
The episode highlights a calculated shift in political communication, moving toward direct, short-form digital engagement to address major policy decisions and public concerns.
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