Adipurush, starring Prabhas and Kriti Sanon, premiered today, June 16. The film’s spectacular sights and stellar ensemble have garnered attention. The film’s Ajay-Atul-composed song was a promotional highlight. Trailers and malls played the music. “Jai Shri Ram” was the most popular.
Some fans called the song propaganda, but most loved it. Ajay, one-half of the music duo, told News18 that it’s not propaganda but a reflection of their background and culture.
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In their communities, they would greet each other with “Ram Ram.” It’s in their blood, not propaganda. People chant the song because they want to. Ajay said Lord Ram’s name evokes devotion without competition. Ajay further mentioned that they have received big and lovely comments for their music and songs since the first teaser.
They tried to express the grandeur and soul of the subject matter in a cinematic song. They picked a chorus-like arrangement because their god, Lord Raja Ram, sings together. They wanted a large, uniting experience.
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