We all have some kind of a Frooti memory. As a kid it defined our packet fruit drinks and as adults, it gives us a dose of nostalgia but this drink has been omnipresent in our lives. And it is all because of a woman, Nadia Chauhan.
Nadia joined her father’s Parle Agro when she was 17 and she will later make an empire out of it. The company was extremely dependent on ‘Frooti’ as it generated 95% of the revenue. She launched the iconic ‘Baileys’ which checked off all the right boxes.
In 2005, she launched ‘Appy Fizz’ and it will revolutionize the whole company. Fizz will provide India with a new taste like never before and it will occupy 99% of the apple juice category.
As she did bits with apple juice, she now tried to experiment with Frooti as well. Launching it in various flavors and a new packaging, made it the iconic ‘Frooti’ we know and love.
Besides the iconic taste, she worked on the advertisement. Picked Alia Bhatt and Ram Charan as the face of the brand during their peak and it paid off massively.
On a business standpoint, Frooti establishes and examples, and on a personal level, it creates memories beyond anything. That’s how you make a brand, that’s how you establish a name.
