Airtel just revamped their whole streaming identity and it looks stronger than ever. Though the logo was downgraded, the rest of the services look extremely promising. Bharti Airtel announced their new revised benefits for the OTT platform and we should give it a look.
They changed the whole look of the app and it looks fresh. Though the logo had a downfall, the whole user experience looks smooth indeed. They even rebranded the app as Xstream Play and based on the first look, surely an upgrade.
Also Read – Top Content, Flop OTT: Why Indians Rejecting It?
Now previously, any Airtel user can enjoy one Xstream channel with their truly unlimited recharge plan. But they scrapped that idea and brought something more interesting. If you now recharge with a truly unlimited pack, you can now access all 15+OTT as a part of the deal. You can also get this deal for Rs 148 if you aren’t someone who uses Unlimited packs.
Airtel also is now collaborating with FanCode. It is exciting news for all the sports fans. You can stream highlights and clips of various sports events.
Also Read – L2 Empuraan OTT Response: Worse Than Bad?
Their library now consists of 19 OTT services and it’s exciting to be a subscriber. The services include Sony LIV, Lionsgate Play, Fancode, Epicon, ErosNow, hoichoi, ManoramaMAX, Ultra, ShemarooME, Klikk, Dollywood Play, Nammaflix, Hungama, Docubay, SocialSwag, Raj Digital TV, Chaupal, Kanccha Lannka, and ShortsTV.
Now on paper, the number seems big, but if we talk about it practically, most users will limit themselves to Sony LIV. Even Hoichoi will get some views from the Bengal region but the rest will just collect dust. So, overall it’s a good deal, but not a spectacular one.
Also Read – Prime Video Ruined Veera Dheera Sooran On OTT
You can access these contents on Mobile, Tablet, or on TV. Now in this golden era of OTT. Only time will tell about how successful these steps might get but based on first impressions, it looks lucrative.
