The Kollywood film 29, starring debutant Vidhu and Preethi Asrani in the lead roles, was released in theatres on May 8th. Directed by Rathna Kumar, the film attracted attention before its release. Expectations were high because it was produced by Karthik Subbaraj and Lokesh Kanagaraj.
Despite the strong pre-release buzz, 29 received mixed reviews from audiences and critics. The film was unable to sustain momentum at the box office. Its theatrical run eventually ended on a disappointing note, making it one of the notable commercial setbacks of the season.
A section of viewers appreciated the film for its light-hearted and feel-good approach. Many felt Rathna Kumar delivered an enjoyable entertainer and praised his storytelling style. Some audiences also viewed it as another pleasant outing from the director after Meyadha Maan.
At the same time, others were less impressed with the film. Critics of the movie argued that the screenplay lacked consistency and failed to keep viewers fully engaged. While a few scenes stood out, many felt the overall execution did not meet expectations.
The mixed word of mouth affected the film’s performance in theatres. In addition, the political drama that unfolded in Tamil Nadu during its release period reportedly diverted public attention. As a result, 29 struggled to make a significant impact at the box office.
Following its theatrical run, 29 is now preparing for its digital debut. The film is set to premiere on Netflix from June 5th after a four-week OTT window. It will be available in Tamil, Telugu, Malayalam, and Kannada languages.
The OTT release announcement has generated fresh interest among movie followers. Several trackers believe the film could perform better on the streaming platform than it did in cinemas. They argue that many viewers who enjoyed the film during its theatrical run have already expressed positive opinions.
Industry observers also feel that the wider reach of Netflix could help the film connect with its intended audience. Viewers who enjoy feel-good entertainers may discover the movie after its digital release. This broader exposure could give 29 a second chance to find appreciation.
Whether 29 can transform its fortunes on OTT remains to be seen. The film has another opportunity to connect with audiences beyond theatres. Its performance on Netflix will ultimately determine if it can emerge as a success in the digital space.
