Aha made big waves at the beginning of its launch, but what is the reason for its current situation? There are reports suggesting that major players like Sony and Sun TV are discussing the possibility of buying Aha.
Firstly, any regional OTT platform should not depend on buying theatrical movies. If any platform does, that’s where the game is over.
Because, a regional platform like Aha or any other cannot compete against international streaming giants like Netflix or Prime for bidding for movies that are released in the theaters.
Regional platforms like Aha Video should grow their library with regional local content – be it Telugu original films or Telugu shows most importantly.
The main focus should be on building a vast library of OTT titles using locally made, nuanced Telugu shows, not going after movies that were released in theaters.
A regional platform like Aha should create a strong justification for why a user should subscribe to Aha when there are so many other big OTTs available. This can only happen with homegrown local content.
How much effort went into this regard? A quick look at Aha’s content library will give you that answer.
What happened to all the passionate youngsters making short films or web-series? Why did Aha not become a go-to office for them?
In short – without building your own original content, if any regional platform is depending on buying a few theater releases, sooner or later survival becomes a question. That’s what is happening now.
