BSNL once a household name, now feels like a relic in an age dominated by giants like Airtel and Jio. While these companies have long been at the forefront of connecting networks, BSNL seems to have fallen behind.
But now, BSNL is making a comeback with its BiTV premium pack, offering 25+ OTT apps and 450+ live TV channels at ₹151/month. However, with well-established players like Jio’s Hotstar and Airtel TV already dominating the OTT space, one has to wonder: What’s the point of BSNL launching an OTT platform now?
In a digital age where 5G networks are the future, BSNL still lags with its 3G and 4G plans. Before diving into the crowded OTT market, the company should have first upgraded to 5G. With so many OTT platforms already capturing people’s attention, it feels like BSNL missed the boat.
OTT giants like Netflix, Prime Video, and JioHotstar are already household names, making BSNL’s new offering seem like a misstep. In an era where digital content is king, it’s important for companies to know their target audience before launching a new platform. BSNL’s move seems to be a gamble without much chance of winning.
