India’s streaming ecosystem has just gotten a little more crowded with the introduction of JioHotstar, a super app that merges JioCinema and Disney+ Hotstar.
The new platform will be an entertainment one-stop-shop, providing movies, shows, sports, and everything in between under one umbrella.
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By doing so, JioHotstar became a legitimate rival to Netflix and Amazon Prime Video, two giant streaming players in the industry.
Its budget-oriented strategy is what makes it happen: subscribers are offered the starter plan at just ₹149 monthly for an ad-supported mobile platform, with premium ad-free watching costing ₹1,499 annually. That outshines competition and allows millions of viewers access to premium material.
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JioStar Entertainment CEO Kevin Vaz has assured that the current Disney+ Hotstar subscribers will not see any change in price, and the JioCinema viewers will be upgraded to the premium one for free.
JioHotstar also offered a humongous library of free content to its huge 50 crore audience, but Hollywood movies are kept behind the paywall.
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This launch places extra pressure on Prime Video and Netflix, both of which have been streamlining their India plan.
JioHotstar’s ad and paid content blend and its extensive local reach can shake up the market big time.
With streaming competition now more cutthroat than ever before, the bigger question is: How will Netflix and Prime Video react?
