Advertising in India is still facing problems even though streaming services are getting more popular. These services are mainly paid for by subscriptions, but they are starting to include ads too.
One big problem is that advertisers don’t want to pay much to show their ads on OTT platforms like Netflix. Also, there are many other places on the internet where they can show ads, like YouTube, Facebook, and shopping websites. These places are becoming big rivals for streaming services when it comes to showing ads.
In India, not many advertisers pay much for ads on streaming services. So, it might be better for big streaming services to focus on getting people to subscribe instead of showing ads, at least for now.
But things might get better in the future as more people watch shows and sports on streaming services. As these services get better at showing ads, they might make more money.
Experts say that Netflix’s decision not to show ads in India shows how tough it is to advertise here. They think there are many reasons for this, like the way the market works, rules from the government, and how much people know about advertising.
Advertising in India is different from other places. For example, there aren’t as many people watching TV shows on the internet compared to other countries. Some companies might need to change the shows they make to get more people to watch and to get more money from ads.
While Netflix and Amazon are adding more shows in Indian languages, they still need to do more. Another big problem is that there aren’t many sports shows on streaming services, and many people in India love watching sports.
So, even though there are challenges, experts think that advertising on streaming services will keep growing in India, especially as more people start watching shows and as the internet gets faster with 5G.
