History does repeat itself. Just as cable and DTH replaced the era of CDs and DVDs, which are now facing the threat of extinction, in this fight, OTT platforms are in the other corner of the ring. There are some stats that have been published and can establish the fact.
In the era of Smart TV, OTT occupies 38.7% of the total TV usage in the last month. Now, if that’s not concerning enough, then we don’t know what is.
The stat is also at an all-time high where Netflix and Prime Video are having a field day. Even in the US households, 65.9% of them had SVOD access.
Now, what makes OTT victorious?
Mainly, OTT provides a more accessible medium for consumers. Even opting for it or canceling it, the journey is smooth. Also, any user can opt for a personalized experience. In traditional TV, you can change the channel if you don’t like the content, but when it comes to OTT, you can just change the content.
Also, frequent advertisements are a big deal breaker for most people. Though with costlier plans, OTT services provide an ad-free experience which always beats the cable experience. Besides these, the quality of the content becomes a big deciding factor in which OTT seems to have an upper hand.
