Amazon Prime Video’s latest ad policy which is 6 min ads per hours content sparked a widespread hatred, to enjoy an ads free service the subscribers had to add more Rs 699.
The very concept of “premium” streaming rests on uninterrupted, ad-free content. By breaching that trust, Prime Video isn’t just changing a policy they are making a verdict on what people should trust on.
In this stormy situation to fix the damage, Amazon has begun distributing coupons worth ₹125 to ₹499 via platforms like Paytm. But this gesture doesn’t address the core issue.
These vouchers feel less like an apology and more like a nudge to keep viewers from jumping ship, let’s not forget the ads free service is still worth rs 699 extra alongside the annual payment.
The backlash that it is getting isn’t just a chaos made by the audience, it is a fair warning.
If Amazon Prime Video doesn’t do anything about this the time is not far that they are going to opt out from their subscription.
