After Its successful theatrical run , “Raid 2” is now streaming on Netflix, and it has drawn a significant amount of audience.
But a tratarious step has been taken by T-Series, where the studio uploaded almost all the key scenes from the movie on their official YouTube channel.
This move has raised a big question.
Why would T-Series backstab Netflix like that?
This decision is not just mind bending but could also be seen as mistreating Netflix’s exclusive viewership.
The entire point of an OTT release is to offer viewers something exclusive and new, something which they can’t find elsewhere.
By making the film’s highlights available on YouTube, T-Series is indirectly condemning people from streaming the full movie on Netflix.
In this current digital era where viewers thrive on short video clips, Why would an average viewer invest time on watching the whole movie?
Moreover, even renew their subscription when they can already see the best moments in small portions for free?
Many are calling this a form of backstabbing towards Netflix.
The platform likely paid a high price for digital rights, expecting to draw more world wide audiences and subscriptions.
This also sets a dangerous notion. If major studios start giving away content so easily, it could push back OTT platforms to rethink before investing in certain films.
While YouTube helps in marketing, oversharing may hurt in the long run.
In this rat race for views and engagement, content makers and studios must not forget that the OTT platforms helps in keeping cinema alive.
